Sunday, April 13, 2008

Revenue managment on TV

CNBC did a two hour show on AA sunday at 9pm EDT. They actually interviewed the head of revenue management and tried to explain it. One neat thing, they featured a BDL DFW flight and spoke to the man who paid the most to fly, more than anyone in first class. When they interviewed him (clearly packed in coach), he said "I'm just glad to get on a flight". Almost exactly like Robert Cross' story in Revenue Management. CNBC didn't make it explicit that if AA hadn't jacked up the price, the flight would have been sold out.

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